Traditional advertising is taking big blows, not just from the current recession, but also from competition by a new player in town – search engine marketing.

The times they are A-changin’  – Bob Dylan-

Who would have thought that big media’s stronghold on advertising could be under attack? The writing’s on the wall and declines of between 30% and 40% are being thrown about on the inter webs. Everyone agrees that declines like these was never experienced and is far worse than the brief decline experienced in 2001. Lay-offs and restructuring at newspapers all over the world is reported daily.

All is not lost

Desperate times calls for innovative measures, and one of the life saving outcomes offered is search engine marketing. This  fresh approach to marketing is proving to be effective and cost-saving for big and small business alike.

A small revolution in advertising was brought about when Google allowed advertisers  to promote their  business or product on it’s search results pages, allowing them to pay for effective clicks through to their websites and nothing more.

No matter what the competition, there will always be a place for a savvy marketer to garner real business using the power of search engine marketing.

Level Playing fields

The best feature of the internet is it’s ability to level the playing fields between companies. I’ve seen so often that a well designed website with carefull attention to the message delivered will be favoured above larger competition, just because visitors to the site get their questions answered in a clear and concise manner.